彥辰設(shè)計(jì)（深圳）有限公司獲HKDA香港設(shè)計(jì)師協(xié)會(huì)環(huán)球設(shè)計(jì)大獎(jiǎng)2011，得獎(jiǎng)作品將會(huì)巡回展覽并輯錄成向全球發(fā)行的設(shè)計(jì)年鑒。
由成立于1972年的香港設(shè)計(jì)師協(xié)會(huì)主辦的《環(huán)球設(shè)計(jì)大獎(jiǎng) 2011》，自1975年開辦第一屆以來發(fā)展至今已成為亞太地區(qū)最大型、最矚目的設(shè)計(jì)盛事，并由全球著名設(shè)計(jì)師擔(dān)任評委。香港設(shè)計(jì)師協(xié)會(huì)獎(jiǎng)全方位包羅多個(gè)設(shè)計(jì)界別，如平面、產(chǎn)品、空間及新媒體，是國際著名設(shè)計(jì)大獎(jiǎng)。
官網(wǎng)鏈接：http://203.194.204.112/awards2011/website/zh/index.html
附錄：獲獎(jiǎng)作品及創(chuàng)意說明－
食品安全公益海報(bào)系列之：還能吃什么?!
社會(huì)背景：
近年來，食品安全問題層出不窮，從三鹿奶粉事件到地溝油，從瘦肉精到塑化劑風(fēng)波，無良商販的利欲熏心、監(jiān)管部門的疏忽缺漏，食品安全形勢日趨嚴(yán)峻，已經(jīng)嚴(yán)重危機(jī)到人們的正常生活。
設(shè)計(jì)思路：
海報(bào)從近年出現(xiàn)在公眾視野的問題食品的中文名稱入手，將其有序組合于畫面中央，與畫面下方展現(xiàn)的一副空置的碗筷共同組成了一個(gè)巨大的感嘆號(hào)“！”的形狀，感嘆著當(dāng)下人們還可以食用什么安全的食物。
感嘆號(hào)的上方亦是將問題食物的中文名稱加以不同大小、字體、顏色層疊放置，黑壓壓雜亂的一片筆墨意境，展現(xiàn)問題食品的無序、無規(guī)劃可言，增強(qiáng)了問題食品給人造成的煩亂、可怕、憂心的感受。
畫面帶著驚嘆、帶著疑惑、帶著對食品安全的無限憂慮和不安，發(fā)人深省，希望籍此引起全社會(huì)的共同關(guān)注和深思以及改善。
Series of food safety for public poster: What can we eat?!
Social Background：
In recent years, food safety issues abound. From the Sanlu milk powder incident to the waste oil, from steroid-spiked pork to plasticizer storm.
The greed of unscrupulous traders, regulatory oversight gaps, worsening food security situation has serious crisis to people's normal life.
Design Ideas：
Posters from public view in recent years and take the Chinese names of the problem food as the start. Those names are assembly organized in the central of the poster, composing as a huge exclamatory mark"!" with a vacant bowl & chopsticks underneath. It also signs that nothing can we eat now.
The upper font of the messy exclamatory mark expresses the nature of prospect in problem food, that is, unordered and unplanned, paired with the Chinese food name in different size, character & colors cascading here, food gives increased problems caused by upset, terrible, worried feelings.
With amazing picture, poster gets us into the emotion of anxiety, doubts& uncomfortable towards the problem food, such emotion, will sure force the whole society to focus and think more to improve attention and food for thought.
來源：彥辰設(shè)計(jì) http://www.iseead.com/opinionDet.asp?id=133
彥辰設(shè)計(jì)為國際平面設(shè)計(jì)協(xié)會(huì)聯(lián)合會(huì)成員，www.iseead.com CDA中國設(shè)計(jì)師協(xié)會(huì)會(huì)員，作為專業(yè)的深圳品牌設(shè)計(jì)公司，服務(wù)包括深圳VI設(shè)計(jì)，深圳標(biāo)志設(shè)計(jì)，深圳畫冊設(shè)計(jì)等領(lǐng)域的全面品牌策劃及設(shè)計(jì)服務(wù)。
