esh gruppa‘的品牌設(shè)計

帶著清新干凈的審美，我們呈現(xiàn)esh gruppa‘的品牌設(shè)計。FORM是一家位于莫斯科的建筑事務(wù)所。他們設(shè)計獨特的公共和私人設(shè)施。設(shè)計師# 8217;任務(wù)是為FORM開發(fā)一種新的方式來交流他們的工作，并創(chuàng)建一個圖形標識來匹配它。 Esh gruppa提出了三個主要概念來指導(dǎo)這個品牌項目。第一個是社區(qū)，因為所有的想法都是在團隊協(xié)同作用下誕生的。然后是Method，項目的框架。最后是實現(xiàn)想法的項目。這三軸構(gòu)成了FORM’視覺識別的基礎(chǔ)。 例如，徽標設(shè)計動態(tài)工作，因為它有一個可變版本。在數(shù)字格式中，它平滑地改變寬度。為這個項目選擇的字體起著關(guān)鍵作用，因為它的筆畫具有幾何風(fēng)格，具有建筑印記。 總而言之，該項目具有無污染，干凈的風(fēng)格，代表FORM局。設(shè)計師根據(jù)品牌的價值觀創(chuàng)造了強烈的視覺識別，并進行了系統(tǒng)的組織。我們重新陶醉于可變字體動畫，以及它是如何有效地工作的。 額外的優(yōu)惠 藝術(shù)指導(dǎo):Phillip Tretyakov, Violetta Postnova 設(shè)計:Asya Cherepanova 網(wǎng)頁設(shè)計:Violetta Postnova, Alyona Melnikova, Phillip Tretyakov

Bringing a fresh and clean aesthetic, we present esh gruppa‘s branding design. FORM is a Moscow-based architectural bureau. They design unique public and private facilities. The designers’ task was to develop a new way for FORM to communicate about their work and create a graphic identity to match it.??????? esh gruppa came up with three main concepts to guide this branding project. The first one is Community, as all ideas are born thanks to group synergy. Then comes Method, the project’s framework. Finally, Projects when ideas materialize. All these three-axis have become the foundation of FORM’s visual identity. For instance, the logo design works dynamically, as it has a variable version. In the digital format, it smoothly changes its width. The typography chosen for this project plays a key role, as its strokes have a geometric style, featuring an architectural imprint. All in all, this project has an unpolluted and clean style to represent FORM Bureau. The designers created a strong visual identity based on the brand’s values and systemically organized it. We’re hypnotized with the variable font animation and how effectively everything works out. Additional credits Art Direction: Phillip Tretyakov, Violetta Postnova Design: Asya Cherepanova Web design: Violetta Postnova, Alyona Melnikova, Phillip Tretyakov