文華東方設(shè)計(jì)--博瑞傳播深圳總部
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博瑞之光作為一家上市國企博瑞傳媒的深圳總部,業(yè)主在委托文華東方設(shè)計(jì)進(jìn)行設(shè)計(jì)改造和施工中強(qiáng)調(diào),新的辦公室必須要在有限的空間中呈現(xiàn)出銳意進(jìn)取,煥然一新的公司面貌,要充分彰顯博瑞傳媒在改革開放前沿---深圳特區(qū)的雄心及文化魅力!
我們對(duì)于公司的形象定位進(jìn)行了分析:博瑞傳播作為國企,應(yīng)該是穩(wěn)重內(nèi)斂的,同時(shí),作為一家上市公司和傳播公司,又應(yīng)該彰顯改革創(chuàng)新,個(gè)性獨(dú)具的新形象。設(shè)計(jì)師通過材料運(yùn)用以及色彩的對(duì)比,使整個(gè)空間清新雅致,卓爾不群。
Borui light as a listed state-owned enterprises bo media Shenzhen headquarters, the owner in entrust the mandarin Oriental design, design and construction, the new office must be ahead in the limited space, a new company look, to fully highlight bo media in the forefront of reform and opening up-Shenzhen special zone ambition and cultural charm!We have analyzed the image positioning of the company: As a state-owned enterprise, Bo Rui Communication should be prudent and introverted. At the same time, as a listed company and a communication company, it should highlight the new image of reform and innovation and unique personality.Designer through the use of material and color contrast, make the whole space pure and fresh and elegant, zhuo not group.